CONSULTANT

Through Siena LLC Strack advises established Global Brands, Early Stage Growth Companies and Start-up Founders on how to reinvent, accelerate or create the future. Her expertise spans across strategy, product innovation, digital transformation, brand development and building compelling narratives.

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KEY NOTE SPEAKER

Stef continues her connection with leading Universities as a Guest Lecturer on topics such as DTC Business Models, Speed to Market, Responsive Supply Chains, and Product Innovation. She is leading conversations as a Key Note Speaker and Moderator at the intersection of Sport x Technology, Women in Leadership and how to build Mission Driven Companies. Featured speaking engagements include AdWeek Europe, Bloomberg Business of Sport, ESPNw Summit, Brooklyn Bridge Women Who Win Event, Champs Women Win Event, and more.

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MENTOR

As a Division 1 athlete raised by an Olympic father - mentorship was critical to her success. Stef has developed best in class programs actively supporting the next generation of young women leaders. She has launched 2 programs including the VIS Creator™ Program which develops a pipeline of journalist and business leaders for the sports industry and the VIS Advocate™ Program which was honored at the 2022 ESPY’s and awarded the Billie Jean King Youth Award.

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TESTIMONIALS

”Through her powers of persuasion, Stef convinced me to leave my life behind in New York to follow my dreams of building a career in sport. During our time together at Nike, Stef was the first boss to help me understand what my true potential could be. She is an infectious leader that makes you feel like just being around her helps to bring out your best work. In addition to her strong business intuition, Stef is famous for her ability to come with out of the box solutions, innovative thinking, and her unparalleled ability to cultivate & inspire high performing teams."

Jaclyn Pangilinan General Manager Nike Women, Nike UK & Ireland

“Stef is an inspiring courageous leader. She builds insanely dedicated teams, and achieves more through amiable agreeableness than just aggression. Stef represents the best in a new generation of leaders who throw out the tired old corporate paradigms of leadership, and replace them with new, fresh, and purpose driven thinking.”

Dr. A.K. Pradeep
CEO Machinevantage

I worked closely with Stef at nike on the "Express Lane" initiative where the goal was to significantly speed up product development through commercial execution at scale in the global marketplace. Stef was an amazing partner. I was consistently impressed with her ability to tackle complex problems, challenge legacy approaches and work through organizational resistance to drive change. I'd welcome the opportunity to work together again if the planets ever align!

Jim Scholefield
Chief Information and Digital Officer, Marriott International

“Great leaders are defined not by the good times when profits and resources are high, but when times are rough and every decision made and dollar spent matters most. Stef has led teams and businesses through those tough times, and through her strength of character, compassion for her team, and level-headed business sense, has not only succeeded but thrived in moments of crises. During the Great Recession, she led her team in Nike’s Emerging Markets back to growth after a year of market decline. And in Nike Skateboarding she reset the North America business when brick and mortar was on the brink of collapse, and ecommerce was a new frontier. Stef was the leader, visionary, and strategic risk taker we needed during those times, and her impact with those teams has left a lasting legacy.”

Melanie Strong
Advisor, Investor and Partner at Next Ventures Sports and Wellness VC

"Stef is a force of nature. I don't know a single retail executive who
combines Stef's vision for where the world is going with her
leadership capacity for leading teams to get there. If you have an
opportunity to get Stef in your corner, take it."

Dan Leahy, Co-Founder and CEO Makersight

“Stefanie is a remarkable talent. She is both proactive and practical in
addressing business opportunities. Stefanie is also a very considerate
and inclusive leader, who cares about her team. She is the type of leader
who observes that which others have yet to see, bringing a combination
of skills based on depth of experience in product management,
merchandising, sales, and executive leadership. Her experience and skills
related to the Sports Industry are extensive. Stefanie also brings a very
creative as well as strategic approach to the business. She can pull
together a strategic plan for the business and is also able to simplify
the vision in order to get stakeholders on-board.”

Joaquin Hildalgo

Board Member Make a Wish America Foundation,
Former Nike President North America 

Stef has a proven innovation track record. Having worked with Stef
over many years, i have experienced her innovative impact on new product
development, supply chain effectiveness as well as how she leads teams.
Now she is innovating the relationship of sport with athletes around the world. 

Jayme Martin
Founder, Black Tee Lab


”Stef has vision and knows how to execute, she’s clear on her aim and rallies
the team to reach each milestone – always in pursuit of the greater goal.
Stef has passion and makes an impact, she influences the trajectory,
exposure and confidence of each person she works with – she lights a spark
and guides a pathway forward. Working with her is a game-changer.”

Chloe Fox
Director of Strategy  - Madewell

“Stef knows how to empower an audience with a unique blend of information and
inspiration. She "walks the talk," creating a level of authenticity that is palpable for
an audience.  Performance, culture, motivation:  these are the attributes that are
the hallmark of who Stef is. 

Stef's ability to think strategically, to prioritize, and to execute are keys to her success. 
Her effectiveness as a storyteller, coupled with her own professional experiences,
provides the platform for others to learn these key skills. “

Jakki Mohr

Regents Professor of Marketing, Poe Distinguished Faculty Fellow 
COLLEGE OF BUSINESS    |   INSTITUTE ON ECOSYSTEMS 
U N I V E R S I T Y  O F  M O N T A N A