Stef Strack is an Innovative Executive, Entrepreneur, Advisor and Advocate. She brings over 20 years of experience at the intersection of Sport, Lifestyle & Technology with a track record of building and scaling businesses from $0 to $3.5B. 

She started her career at Nike Italy in 2004 and successfully ascended to Vice President & General Manager of Nike’s game changing Direct to Consumer initiative on Speed to Market, called Express Lane. Stef created a new division for Nike Inc by digitizing the value chain from end to end, improving the ability to sense market demand and manufacture more sustainably. As recently shared in the Nike Annual Shareholder Letter, “Express Lane, as a whole, is leading to significantly stronger full-price sell-through rates and better overall supply-demand management.”  The impact of Express Lane at Nike Inc has been significant, leading to accelerated double digit growth across Nike’s key cities with hyper local product and faster fulfillment through a more efficient supply chain. By Q2 FY18, 18 months after launching the new innovative division, Express Lane represented a double digit figure of Nike’s total business. Stef’s innovative approach to organizational design, value chain mapping and product creation is why today product in Express Lane is driving the momentum at Nike. Express Lane product largely sells through at full price, favorably impacts margin and in recent quarters has represented up to 20% of key geographies overall revenue.

Stef’s passion to create new disruptive business models and build high performing teams led her to a new role as CEO and Board Member of the fashion house Rag & Bone based in NYC.  Here Stef created a strategic roadmap to bring the company into the future. Her extensive background across product creation, merchandising, sales, strategy, general management and supply chain is why today she is successfully building a new company from the ground up focused on her 3 passions, sport, women in leadership and equality.

Stef is the Founder & CEO of VIS, also known as VOICEINSPORT a powerful global digital platform that provides women athletes with access to mentorship, experts and content. Stef is also the Founder and President of a Public Non-Profit Charity called VOICEINSPORT FOUNDATION which is dedicated to advocating for girls and women in sport through innovative sport science research, education and advocacy.  Behind the scenes through Siena LLC® she is advising Boards, Executives and Founders across both the public and private sector helping brands digitally transform and create more meaningful connections to consumers.

Stef was born and raised in Anchorage Alaska, has lived in Sydney, Australia, Italy, Portland, New York and now resides in Girdwood, Alaska with her Creative Artist & Entreprenuer husband Alan Strack and two amazing kids Siena (9) and Parker (6).


references
Nike Annual Shareholder Letter 2018 P.5
Nike Annual Shareholder Letter 2019
Q2 FY19 Earnings Release P.4 & 5
Q3 FY19 Earnings Release  P.3