“The world is more connected than ever. Improving human connections while making interactions seamless through innovation is the way forward.”
INNOVATOR
SPORT x TECH
Leading the conversation at the intersection of Sport & Technology at established Global Brands and Start-ups..
PRODUCT INNOVATION
15 years of creating ground breaking product innovations across footwear, apparel and equipment.
SPEED TO MARKET
Creating new business models, processes and tools that break the traditional path to market and growth.
THOUGHT LEADER
Stef Strack has successfully started new divisions, reset brands and accelerated growth across multiple organizations. After successfully building Nike’s Speed to Market Division as Vice President and General Manager of Express Lane in 2018 she established herself as a leader in the space of digital transformation. Express Lane delivered accelerated growth for Nike Inc as one of the company’s top Direct to Consumer Initiatives. Her 14 year journey at Nike was diverse, as she led teams across a diverse set of functions and geographies. Stef has led teams in Product Creation, Sales, Strategy, Merchandising, Supply Chain and General Management across North America, China, Emerging Markets and Europe. Her futuristic leadership style accelerated categories like Nike Training, Global Football, Running and Nike Skateboarding to deliver ground breaking product innovations and new business models.
Reference
Nike Annual shareholder letter 2018,
Nike Annual shareholder letter 2019